Stuff about us
6 mistakes that businesses make on Facebook
In January 2018, Facebook changed its strategy significantly, altering its algorithms to favour personal friend posts, thereby limiting the exposure of business and brand pages. The impact was almost immediate. In the subsequent months after that announcement, we saw a drop off in the ‘reach’ of Facebook business pages between 9% and 63%.
Up and Comers in the Ad Industry
One of our early student associates at the Digital Cafe Georgia is highlighted as an up and comer in the advertising world
The Digital Cafe - two years on
Two years ago this week we launched The Digital Café to offer big agency thinking and marketing expertise to SME’s. We went about building a business model to give the advantages that advertising agencies offer: independent advice, media planning, content ideas, customisation …
Media agency veterans launch shop for SME’s
Aimed at offering strategic digital expertise to small- to medium-size businesses, the new venture is specifically targeting organisations that might not have the budget to appoint a regular ad agency.
Wellington Gold Awards 2018
Wellington businesses at the forefront of smart technology and sustainable practices are being recognised for their contribution to city's economy. We were honoured to be a finalist this year in best emerging businesses.
Wellington start up to help give experience to Victoria Marketing students
The Digital Cafe co-founders Matt McNeil and Antony Young want to help tertiary students get the work experience they need before they enter the 'real-world'.